By Dan Benton, Axalta
Color Marketing Manager
September 18, 2016 was truly a brilliant day at the 21st
annual Hagley Car Show. More than 500 exhibitors from all around the Mid-Atlantic
region brought their pride and joy to display for the thousands who came to
experience the wonders of more than 100 years of automotive innovation.
As I walked among the enthusiasts, I couldn’t help but
overhear the many conversations about beloved cars from the past, and the
colors that adorned those rides.
“Oh that’s the same blue I had on my ’68 Tempest,” and “my
boyfriend used to pick me up in his ’67 Corvette – just like that one.” Car
owners proudly discussed the authentic colors on their vehicles. “That is the
exact shade of Nassau Blue that was offered on the original ’56 Chevy.” “Hey
that’s the original Shelby Guardsman Blue on that Cobra replica.”
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| The color blue was everywhere at the car show, including on this 1937 Ford sedan. |
Nostalgia was everywhere, and the smiles could not be
contained. As music, and radio advertisements from the 1950’s played over the
speakers, many were taken back to a simpler time when your car said a lot about
who you were – and what you loved.
Many conversations were about that “first car,” and the
freedom that came with it. Folks reminisced about dates at drive-in theatres,
and cruising with friends. “Look at that Plum Crazy ’70 Challenger. That was my
high school buddy’s first car – we used to cruise Concord Pike in Wilmington,
Delaware in one just like it!” They talked about cruising from one hot spot to
the next – looking for friends who were also out for a drive. Cruising was more
than just a social activity; it was an obsession for many, much like in the
movie American Graffiti when high school seniors cruised the town before
graduation. Axalta helped restore the classic Impala from the film and will
debut it in November at our booth at SEMA, the largest aftermarket automotive
tradeshow in the country. Most of the cars at the Hagley car show could have
been in the film.
Although you could see an array of car colors at the event,
blue seemed to be the most popular. From original authentic blues to some new
and creative uses of the hue – we saw blue everywhere. We even brought our own
special blue with us – Axalta’s North American Automotive Color of the Year for
2016 – Brilliant Blue.
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This 1973 MG MGB had a stunning shade of blue!
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We displayed Brilliant Blue on mini hoods, color cards, and
a special Pedal Car. Many attendees stopped by the Axalta booth to admire the
super saturated color that shimmers in the sun. Brilliant Blue is a mid-shade
blue that has both depth and vividness with slight turquoise highlights. It is
made with Axalta’s Vermeera™ technology. This multi-layer process
provides both an intense blue color and a unique sparkle effect.
An eye-catching color like Brilliant Blue is sure to be a
classic, and I predict that one day it will be the talk of some future car show
where someone will say, “Oh look – Brilliant Blue! I painted my 2016 Mustang GT with that color.”
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| Dennis Whitaker’s 1965 Superformance Shelby Cobra replica |
In the spirit of Brilliant Blue, judges selected one vehicle owner to receive Axalta's Best in Blue Award. Congratulations to Dennis Whitaker of Pennsylvania! His 1965 Superformance Shelby Cobra replica took home the prize. To learn more, see the press release.
