By Nancy Lockhart, Axalta Color Marketing Manager
By now, you probably know that we, at Axalta, love Radiant Red and so do many of you, according to Axalta’s Global Automotive Color Popularity Report. It’s been a great year of celebration for the inaugural North American Color of the Year.
So, as we wrap up Radiant Red, we thought it would be fun to talk to folks around the country and get their take on the iconic color.
The video takes viewers on a journey with stops at color hotspots across the country including the Mid America Trucking Show, Franklin Institute Science Festival and Detroit’s Woodward Dream Cruise. Axalta is inviting the public to join in on the celebration by offering viewers an opportunity to win a limited edition No. 24 Axalta Chevrolet SS Radiant Red die-cast car, autographed by four-time NASCAR® Cup Series champion, Jeff Gordon. Watch the video for your chance to win. http://www.axaltacs.com/us/en_US/color/cotycontest.html
|Click the link above to check out the contest & video!|
Radiant Red is made from Axalta’s Cromax® Mosaic™ paint brand. It also contains Axalta’s Vermeera high chroma technology and a sparkle effect. We will miss Radiant Red, but we are excited for the second-ever Axalta North American Automotive Color of the Year, which will be announced in January at the 2016 North American International Auto Show in Detroit, Michigan. Stay tuned!