Brilliant
Blue Makes a Splash at the International Auto Show in Detroit, Michigan
By Nancy
Lockhart, Axalta Color Marketing Manager
Axalta’s North American Automotive Color of the Year
2016 – Brilliant Blue is a beautiful shade of blue with sparkling effects. In the spirit of a new dawn, a new day and a New
Year, optimism and fresh thoughts fill our minds as this color evokes positive
energy and vibrancy.
 |
| Axalta’s North American Automotive Color of the Year 2016 Brilliant Blue |
Brilliant
Blue is a mid-shade blue that has both depth and chroma with slight highlights
of turquoise. We were inspired by the
beauty and ambiance of seaside settings.
The sounds and deep blue shades of ocean waves drove our color design. This fresh shade is bold enough for small to
intermediate size cars as well as large trucks.
 |
| Axalta Team at North American International Auto Show Preview Week. |
North
American International Auto Show attendees will be able to get acquainted with
the color. Brilliant Blue already shined
at festivities like the EyesOn Design Awards program on January 12, 2016 when
the Brilliant Blue video was revealed.
 |
| Axalta Executive Steve Markevich helps kick off Axalta’s Color of the Year 2016 launch-Brilliant Blue at the North American International Auto Show Preview Week. |
