Axalta’s North American Automotive Color of the Year 2016 is a Sight for All Eyes

Brilliant Blue Makes a Splash at the International Auto Show in Detroit, Michigan

By Nancy Lockhart, Axalta Color Marketing Manager

Axalta’s  North American Automotive Color of the Year 2016 – Brilliant Blue is a beautiful shade of blue with sparkling effects.  In the spirit of a new dawn, a new day and a New Year, optimism and fresh thoughts fill our minds as this color evokes positive energy and vibrancy.

Axalta’s North American Automotive Color of the Year 2016 Brilliant Blue

Brilliant Blue is a mid-shade blue that has both depth and chroma with slight highlights of turquoise.  We were inspired by the beauty and ambiance of seaside settings.  The sounds and deep blue shades of ocean waves drove our color design.  This fresh shade is bold enough for small to intermediate size cars as well as large trucks.

Axalta Team at North American International Auto Show Preview Week.

North American International Auto Show attendees will be able to get acquainted with the color.  Brilliant Blue already shined at festivities like the EyesOn Design Awards program on January 12, 2016 when the Brilliant Blue video was revealed. 

Axalta Executive Steve Markevich helps kick off Axalta’s Color of the Year 2016 launch-Brilliant Blue at the North American International Auto Show Preview Week.

We hope you stay tuned to witness the Brilliant Blue journey.  As the only “automotive specific” color of the year, we are excited to announce Brilliant Blue to those who want to be on top of the trends.  Be bold. Be Brilliant.