Wednesday, July 1, 2015

Red Heats Up EyesOn Design

Red always seems to catch the eyes of car enthusiasts.  The color red can be luxurious sporty, simple or complex.  It can be a paradox.  But one thing’s for sure…it is always vibrant and radiant.  There were countless examples of various shades of red at the June EyesOn Design car show located at the Edsel & Eleanor Ford House located in Grosse Pointe Shores, Michigan to benefit the Detroit Institute of Ophthalmology. 

Solid reds have been popular throughout time, especially on trucks.  (pictured above: 1952 Chevy)

Color popularity can be cyclical and we are often reminded that what was once old is new again.  Some of the iconic reds throughout automotive history were on display at this prestigious car show. 

(pictured above: 1967 Chrysler)

The vehicles looked spectacular in their lively shades.
At Axalta, we use new technologies to expand the gamut of color, but we are always respectful of the heritage of color coatings.  The capability to offer more chromatic and sparkling reds makes Axalta’s Automotive Color of the Year 2015, “Radiant Red” stand out.  Future colors will continue to surprise and delight us on new vehicle shapes and sizes.

(pictured above and below: 1955 Buick)

Axalta is proud to sponsor such a premier event that focuses on the detail and importance of automotive design and helps benefit and support to those who are visually impaired.  For more information on future events please go to

(pictured above: 1961 Daimler)

Many vehicles highlight red interiors. (pictured above: 1967 Austin Healey)

Red is radiant inside and outside vehicles. (pictured above: 1955 Buick)

by Nancy Lockhart  Axalta Color Marketing Manager

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